First in Indonesia, Super Red Ginger Tirta Dewi Kuningan Achieved SNI. First in Indonesia, Super Red Ginger Tirta Dewi Kuningan Achieved SNI for the traditional drink powder of Red Ginger and Ginger Coffee. The National Standardization Agency for Indonesia (BSN) continues to provide guidance for the implementation of the Indonesian National Standardization (SNI) for Micro, Small and Medium Enterprises (MSMEs) to upgrade their grades. This step was taken to increase competitiveness, add value to products, and expand market access for MSME products.

One of them is the MSME CV. Tirta Dewi Kuningan, located in Sukamulya Number 9 RT 001 / RW 001, Garawangi District, Kuningan Regency, West Java. CV. Tirta Dewi Kuningan was supervised by BSN to get SNI Certificate 01-4320-1996 Traditional drink powder for Red Ginger and Ginger Coffee products. The delivery of SNI certificates was symbolically given by the President Director of PT TUV Rheinland, I Nyoman Susila to the Owner of Tirta Dewi Kuningan, Ferry Irawan, witnessed by an Associate Expert Standardization Analyst as the Coordinator of BSN Business Actor’s Substance Facilitation, Nur Hidayati in Jakarta on Friday (18/12/2020).

Tirta Dewi Kuningan is known to be the first to win SNI for traditional drink powder for Red Ginger and Ginger Coffee products. Even though the application of SNI is voluntary, the owner of Tirta Dewi Kuningan, Ferry Irawan, is still eager to certify his products according to SNI.

For him, this SNI certificate is a powerful weapon for MSMEs in penetrating and controlling the market. By pocketing the SNI certificate, consumer confidence will increase because the products are safe, healthy and of good quality.

“We also understand better and understand how to produce red ginger as a traditional health drink that is safe and systemized according to SNI and we have also implemented HACCP in the production process so that its safety is guaranteed according to international standards. Our human resources have increased productivity and are getting better,” said Ferry.

Ferry admitted, with the implementation and certification of SNI, UMKM Tirta Dewi Kuningan became more confident in selling their products, especially to meet foreign export markets such as the Middle East. In addition, its products can currently meet the demands of the government and BUMN because they have met SNI requirements and international standards such as HACCP.

The success of CV. Tirta Dewi Kuningan, cannot be separated from the hard efforts of the West Java BSN Technical Service Office in fostering these MSMEs until they get SNI.

“After going through the process of fostering the application of SNI, MSMEs under the guidance of BSN in West Java, CV Tirta Dewi Kuningan finally won the SNI 01-4320-1996 Certificate. To improve the competitiveness of MSMEs at the national and global levels, BSN synergizes with stakeholders to foster the application of SNI and to MSMEs, BSN facilitates SNI certification,” explained the Coordinator of BSN Business Actor’s Substance Facilitation, Nur Hidayati.

As is known, increasing the competitiveness of MSMEs through the application of SNI, BSN is carried out, one of which is through the West Java BSN Technical Service Office, as a follow-up to collaboration with the Office of Cooperatives and Small Businesses of West Java Province to help MSMEs win in meeting SNI requirements so that market access for MSME products increased.

News link: https://www.bsn.go.id/main/berita/detail/11684/pertama-di-indonesia-produk-jahe-merah-dan-jahe-kopi-tirta-dewi-kuningan-raih-sni